All about Transactional SMS

Transactional messages are in fact business text messaging services that a company sends to its customers. This may be due to the service or product that they are currently using.

For Example

1. Dear customer, $ 5 has been deducted from this account, your current balance is $ 85.7. With kind regards, Induss Bank.
2. Dear customer, your order for xyz has been sent by our e-commerce service. Your order will be reached by pqr. For more information or to follow your order, click on the link below.

Some general features of transactional SMS

1. Maximum character limit is 160.
2. Unlike promotional SMS, you can also send Transactional SMS to DND numbers.
3. There is no time limit or a specific time at which you can send this type of message so that it can be sent throughout the day.

4. It has a sender ID of 6 letters, such as MD-AAROHI

5. It has a free HTTP API

I am a Bulk SMS Marketing expert and I love writing articles and blogs on different topics. I'm trying to share my experiences and knowledge through articles and blogs.

Generate revenue with your transactional SMS database

 Generate revenue with your transactional SMS database

Transactional SMS enables direct two-way communication via mobile devices such as mobile phones and PDAs. With a delivery and reading frequency of 97%, SMS messages receive more and more recognition as the perfect tool for customer communication.

To receive transactional text messages, such as requests for information, warnings or other types of notifications, the subscriber must give permission or "opt-in". Permission can be granted by telephone, in writing, via a website or, of course, via SMS. To prevent major problems with mobile phone providers, SMS marketers must get permission before sending commercial or even transactional messages. There are no exceptions here.

Transactional SMS can be defined in a variety of applications. For example, an airline may send SMS alerts when a flight is canceled or postponed. A person can use it to receive share prices, health tips or to determine their preferences in competitions.

Moreover, many companies now use this popular communication tool to stimulate sales. The service department of a car dealer can generate significant additional revenue by sending planned SMS notifications for services such as oil changes. Reminders for SMS payments via transactions are an extremely popular and cost-effective communication method used in Europe and Asia.

SMSala, a multi-channel marketing services company, recently conducted a case study with a payday money provider that integrated transactional text messages. AROI's triggering platform would remove the mobile numbers of well-qualified borrowers from the database and send a real-time transaction message to send these borrowers to a website where they could apply for a second loan. Testing the transactional SMS campaign in 41 weeks yielded the following results:

o 132,726 texts sent

o 18,255 visits to the website of the application

o 2,065 financed loans

During the test period, $ 110,628 net sales was generated, with the lender making $ 13,272 expenses to send the text messages. In general, the lender realized a return of 833% on the investment. Stunning in comparison with traditional methods.

GSM messages can be applied, implemented or integrated in almost every company that communicates with their customers. The ability to obtain opt-in mobile numbers and meet the FCC and carrier compliance requirements is the key to a successful transactional SMS program.

Everything You Want To Know About Transactional SMS Services

 Everything You Want To Know About Transactional SMS Services

Nowadays everyone wants to rid us of unwanted messages, but on the other hand we do not want to miss important messages, such as PNR number, bank balance, order information, and so on. One receives selected messages instead of unnecessary messages containing only promotional messages.

The best part of these messages is that they are not promotional messages. These are messages that are sent to the customer to pass on information that is necessary in relation to their services.

The main advantage of these services is that they provide information to all those users, even those that do not interfere with activated services.

Difference between promotional and transactional SMS services-

- The fundamental difference between the two is that the former is used to promote the goods and services. As soon as the user has activated "do not disturb", no service messages are delivered to such users.

While the latter are used to deliver important information to the users, such as messages sent by banks to inform the customer about his bank balance or messages sent by online companies with information about the details of the product shipment.

And these messages are even delivered to customers who have activated services that do not disturb. This is the main advantage of these SMS services for transactions.

Why are transactional SMS services better?

-The delivery of urgent messages to the people becomes much easier by these transactional SMS services because they are delivered 100% directly.

- Transactional messages can be sent anytime, anywhere, without time or location restrictions.

- Press delivery report option available.

Requirement to receive transactional messaging services

- High delivery ratio.

- Real-time delivery message report.

- Fast SMS delivery.

Different applications of transaction message service-

-Educational messages-

Inform parents and students about attendance, costs and other relevant information.

-Confactual financial information-

Inform the customer about payment details and money transfer.

-E-commerce information-

Information about order confirmation, order delivery and order refund. These are used by online shopping applications that keep the customer informed about the delivery of the product.

-Booking information-

Send information about booking appointments with gas, companies and doctors. Also provide information about booking tickets.

-OTP Verification messages-

These are messages sent by companies to verify your phone number. Each installed application has requested authentication using your mobile number.

Benefits of transactional SMS services-

-Delivery delivered within seconds. This is known for its faster transmission.

- Send SMS notifications at affordable prices.

- Environmentally friendly and user-friendly.

-24 * 7 open gateway.

-Your own company name with 6 digits.

- Disable unwanted promotional messages by DND because these messages are delivered even after these services are activated.

Usually used by rail services for sending PNR numbers and by banks for providing transaction information.

Registration process for transactional SMS services-

-Select your package and payment process.

- Click on the "Buy now" option to buy that package.

These transactional services are assigned to only a few business categories, including:

-Insurance companies

-Banks and financial institutions.

Credit card companies

- Stock reports.

-E-commerce websites

-Airlines and railways.

- Registered schools and colleges.

Precautions required when sending transactional SMS services-

-Always maintain a good database.

A transactional SMS service is a message that delivers the desired information to the customer and even requires it. These do not promote products or services. The best part is that they are delivered even when the non-disruptive services are activated.