Generate revenue with your transactional SMS database

 Generate revenue with your transactional SMS database

Transactional SMS enables direct two-way communication via mobile devices such as mobile phones and PDAs. With a delivery and reading frequency of 97%, SMS messages receive more and more recognition as the perfect tool for customer communication.

To receive transactional text messages, such as requests for information, warnings or other types of notifications, the subscriber must give permission or "opt-in". Permission can be granted by telephone, in writing, via a website or, of course, via SMS. To prevent major problems with mobile phone providers, SMS marketers must get permission before sending commercial or even transactional messages. There are no exceptions here.

Transactional SMS can be defined in a variety of applications. For example, an airline may send SMS alerts when a flight is canceled or postponed. A person can use it to receive share prices, health tips or to determine their preferences in competitions.

Moreover, many companies now use this popular communication tool to stimulate sales. The service department of a car dealer can generate significant additional revenue by sending planned SMS notifications for services such as oil changes. Reminders for SMS payments via transactions are an extremely popular and cost-effective communication method used in Europe and Asia.

SMSala, a multi-channel marketing services company, recently conducted a case study with a payday money provider that integrated transactional text messages. AROI's triggering platform would remove the mobile numbers of well-qualified borrowers from the database and send a real-time transaction message to send these borrowers to a website where they could apply for a second loan. Testing the transactional SMS campaign in 41 weeks yielded the following results:

o 132,726 texts sent

o 18,255 visits to the website of the application

o 2,065 financed loans

During the test period, $ 110,628 net sales was generated, with the lender making $ 13,272 expenses to send the text messages. In general, the lender realized a return of 833% on the investment. Stunning in comparison with traditional methods.

GSM messages can be applied, implemented or integrated in almost every company that communicates with their customers. The ability to obtain opt-in mobile numbers and meet the FCC and carrier compliance requirements is the key to a successful transactional SMS program.